Today's episode is just *chef's kiss* 👌🏼
Today, we are interviewing the amazing Rayna Rokicki, a podcast growth coach, about all things (you guessed it) podcasting! Together, we dive into the nitty gritty of developing a successful podcast, including the importance of consistency, the optimal length and release time for episodes, and even the different ways to monetize a podcast. Rayna shares tips on promoting a podcast through social media and guesting on other podcasts. She also emphasizes the importance of creating valuable content and engaging with listeners to grow a podcast.
TAKEAWAYS:
- Consistency is key in podcasting, both in terms of episode release schedule and content quality.
- The optimal length for a podcast episode is around 22 minutes, and it's important to release episodes during the weekdays when listeners are more likely to engage.
- Monetizing a podcast through sponsorships and affiliates usually requires a large audience, so it can be more effective to focus on using the podcast to grow a business!
- Promoting a podcast through social media, including carousel posts, live videos, and reels, can help increase discoverability and engagement.
- Creating valuable content and engaging with listeners through polls and feedback can help improve the podcast and attract a loyal audience.
- Viewing your podcast analytics and adapting strategies based on listener preferences and demographics is crucial for growth!
If you've been wanting to start a podcast or grow your existing one, do not miss this episode!
Connect with Rayna!
- LinkedIn: https://www.linkedin.com/in/raynarokicki/
- Website: https://ladiesfirstdigitalmedia.com/
- Instagram: https://www.instagram.com/podcastgrowthcoaching/
- Email: rayna@ladiesfirstdigitalmedia.com
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