Are you struggling to separate your emotions from your business?
Do you feel guilty charging what you charge?
If you answered yes to either of these, listen to today's episode!
Laura tackles this episode solo today, and she discusses the challenges of separating emotions from business, particularly when it comes to pricing. She shares personal experiences and insights on how to build mental toughness, the importance of fair pricing, and when - if at all - it is appropriate to offer discounts. Laura emphasizes the need for a solid pricing guide, as well as the significance of treating cleaning as a professional service that requires specific training, resources and equipment. The main message of this episode? Charge what you are worth while finding the balance of maintaining empathy for clients in need.
Episode takeaways:
- Separating emotions from business is crucial for success.
- Building mental toughness takes time and practice.
- Pricing should reflect the hard work involved in cleaning.
- Fair wages are essential for employee satisfaction & retainment.
- It's important to have a clear pricing structure.
- Don't feel guilty for charging what you're worth.
- Empathy in business is important, but it shouldn't compromise pricing.
- Consider switching to phone estimates if in-person pricing is challenging.
- Always think about the future growth of your business.
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